Open for product design · UAE, MENA & Global
Product Design
for Real Growth.
From Dubai to global markets, I design intelligent digital ecosystems that combine AI, sustainability, and behavioral gamification design to create measurable impact.
Selected Case Studies
Selected Case Studies
Real-world product case studies across the UAE, MENA, and global teams
Real-world product case studies across the UAE, MENA, and global teams
"Samer is a highly committed and professional individual who consistently adds real value through his work. He demonstrates a structured and reliable approach, with a strong focus on delivering high-quality user experiences."
Mohammad Meshrqi
IT Manager at ADIO
"Samer is a highly committed and professional individual who consistently adds real value through his work. He demonstrates a structured and reliable approach, with a strong focus on delivering high-quality user experiences."
Mohammad Meshrqi
IT Manager at ADIO
Strategic Product & AI Systems for Scale & Sustainability.
Partnering with startups, enterprises, and innovation teams across the UAE, MENA, and global markets to design intelligent, scalable product ecosystems.
Design & Product Tools I Use
Figma
Framer
Webflow
Rive
Blender
Trello
ChatGPT
Claude
AI Product Systems Design
Behavior & Experience Architecture
Scalable Design Infrastructure
Digital Product Platforms
Product & Growth Strategy
Digital Product Identity
Innovation & Product Advisory
Designing intelligent product systems that drive measurable growth.
Samer Odeh
Product Designer · UX/UI & Strategy · UAE & MENA
Product Design Strategist · UAE & Global
My work history
Product innovation experience across enterprise, government, and startup ecosystems in the UAE and MENA.
Al-Futtaim Group
UX UI Designer
2025 - Present
WaveLineAI
UI UX Designer
2025 - 2025
Abu Dhabi Investment Office (ADIO)
UI UX Designer
2025 - 2025
Show all
Al-Futtaim Group
UX UI Designer
2025 - Present
WaveLineAI
UI UX Designer
2025 - 2025
Abu Dhabi Investment Office (ADIO)
UI UX Designer
2025 - 2025
Show all
Al-Futtaim Group
UX UI Designer
2025 - Present
WaveLineAI
UI UX Designer
2025 - 2025
Abu Dhabi Investment Office (ADIO)
UI UX Designer
2025 - 2025
Show all
I work at the intersection of AI, sustainability, gamification, and behavioral design. Helping companies turn product ambition into scalable digital systems.
I partner with startups, enterprise teams, and innovation units across the UAE, MENA, and global markets to design intelligent product ecosystems that balance business strategy with real human behavior.
My approach goes beyond interface design. I focus on system thinking, scalable architecture, and measurable growth, building products designed to evolve over time.
I design scalable digital products for startups and product teams. Using UX/UI, product strategy, and design systems, I turn real user needs into high-performing web and mobile experiences that support measurable business growth. Based in the UAE, I work with teams across MENA and globally.
I focus on creating user interfaces that serve a real purpose – making sure they're not just pretty, but actually solve problems. Whether I'm working on a mobile app or a website, my goal is to make something that feels natural and easy to use.
I'm a bit of a perfectionist when it comes to the small stuff, but I think that's what makes good design great. This attention to detail helps me build strong relationships with clients, as they know I'll put the same care into their project that they would.
What product leaders say about partnering with Samer Odeh.
6+ testimonials from founders, engineering leaders, and product teams across MENA
What truly set Samer apart was the positive feedback his designs received from clients, reflecting both his creativity and deep understanding of user needs. He was highly organized, reliable with deadlines, and collaborated smoothly with developers and stakeholders to ensure a seamless handoff and implementation.
Suhaib Massad
Engineering Manager at WaveLineAI
What truly set Samer apart was the positive feedback his designs received from clients, reflecting both his creativity and deep understanding of user needs. He was highly organized, reliable with deadlines, and collaborated smoothly with developers and stakeholders to ensure a seamless handoff and implementation.
Suhaib Massad
Engineering Manager at WaveLineAI
What truly set Samer apart was the positive feedback his designs received from clients, reflecting both his creativity and deep understanding of user needs. He was highly organized, reliable with deadlines, and collaborated smoothly with developers and stakeholders to ensure a seamless handoff and implementation.
Suhaib Massad
Engineering Manager at WaveLineAI
Samer is an exceptional UI/UX designer who combines strong design thinking with a genuinely user-first mindset. He has a rare ability to translate complex requirements into clean, intuitive, and visually polished experiences that serve both users and business goals.
Lana Jamjoum
Customer Success at Saudi AZM
Samer is an exceptional UI/UX designer who combines strong design thinking with a genuinely user-first mindset. He has a rare ability to translate complex requirements into clean, intuitive, and visually polished experiences that serve both users and business goals.
Lana Jamjoum
Customer Success at Saudi AZM
Samer is an exceptional UI/UX designer who combines strong design thinking with a genuinely user-first mindset. He has a rare ability to translate complex requirements into clean, intuitive, and visually polished experiences that serve both users and business goals.
Lana Jamjoum
Customer Success at Saudi AZM
I had the pleasure of working with Samer on multiple UI/UX projects, and he consistently delivered outstanding work. He has a great eye for detail, a strong grasp of user experience, and the ability to turn complex ideas into clean, intuitive designs. Samer is professional, collaborative, and always focused on creating real value for users.
Osama Zaid
Founder of Valorea Advisory
I had the pleasure of working with Samer on multiple UI/UX projects, and he consistently delivered outstanding work. He has a great eye for detail, a strong grasp of user experience, and the ability to turn complex ideas into clean, intuitive designs. Samer is professional, collaborative, and always focused on creating real value for users.
Osama Zaid
Founder of Valorea Advisory
I had the pleasure of working with Samer on multiple UI/UX projects, and he consistently delivered outstanding work. He has a great eye for detail, a strong grasp of user experience, and the ability to turn complex ideas into clean, intuitive designs. Samer is professional, collaborative, and always focused on creating real value for users.
Osama Zaid
Founder of Valorea Advisory
I had the pleasure of working with Samer on several projects, and his attention to detail and user-first thinking truly stand out. He has a strong ability to turn complex requirements into clean, intuitive, and visually polished experiences. His work consistently improves usability, clarity, and overall product quality.
Ahmad Iqtaish
Founder of SYNCC
I had the pleasure of working with Samer on several projects, and his attention to detail and user-first thinking truly stand out. He has a strong ability to turn complex requirements into clean, intuitive, and visually polished experiences. His work consistently improves usability, clarity, and overall product quality.
Ahmad Iqtaish
Founder of SYNCC
I had the pleasure of working with Samer on several projects, and his attention to detail and user-first thinking truly stand out. He has a strong ability to turn complex requirements into clean, intuitive, and visually polished experiences. His work consistently improves usability, clarity, and overall product quality.
Ahmad Iqtaish
Founder of SYNCC
I had the pleasure of working with Samer, and he is always open to collaboration, continuous learning, and pushing himself to the next level. He has a strong passion in UX/UI, and consistently brings valuable resources and insights that positively supported our work.
Marah Alsalti
Senior UX Consultant at Devoteam
I had the pleasure of working with Samer, and he is always open to collaboration, continuous learning, and pushing himself to the next level. He has a strong passion in UX/UI, and consistently brings valuable resources and insights that positively supported our work.
Marah Alsalti
Senior UX Consultant at Devoteam
I had the pleasure of working with Samer, and he is always open to collaboration, continuous learning, and pushing himself to the next level. He has a strong passion in UX/UI, and consistently brings valuable resources and insights that positively supported our work.
Marah Alsalti
Senior UX Consultant at Devoteam
I worked with Samer on the same company, and he is a talented Product Designer with a strong understanding of UX/UI and design systems. He consistently delivers clean, user-focused designs and collaborates well with the team. I’d gladly recommend Samer to any team looking for a skilled and reliable designer.
Abdallah Al-Abbasi
Software Engineer at Kudzu.ai
I worked with Samer on the same company, and he is a talented Product Designer with a strong understanding of UX/UI and design systems. He consistently delivers clean, user-focused designs and collaborates well with the team. I’d gladly recommend Samer to any team looking for a skilled and reliable designer.
Abdallah Al-Abbasi
Software Engineer at Kudzu.ai
I worked with Samer on the same company, and he is a talented Product Designer with a strong understanding of UX/UI and design systems. He consistently delivers clean, user-focused designs and collaborates well with the team. I’d gladly recommend Samer to any team looking for a skilled and reliable designer.
Abdallah Al-Abbasi
Software Engineer at Kudzu.ai
Product questions answered
01
How is your AI-driven product strategy different?
My approach combines AI system thinking, behavioral design, and scalable product architecture، not just interface design.
I start by defining the business model, user behavior patterns, and technical feasibility before designing any experience layer.
For teams across the UAE, MENA, and global markets, this means building intelligent digital products that are designed to evolve, adapt, and scale، not just launch.
01
How is your AI-driven product strategy different?
My approach combines AI system thinking, behavioral design, and scalable product architecture، not just interface design.
I start by defining the business model, user behavior patterns, and technical feasibility before designing any experience layer.
For teams across the UAE, MENA, and global markets, this means building intelligent digital products that are designed to evolve, adapt, and scale، not just launch.
01
How is your AI-driven product strategy different?
My approach combines AI system thinking, behavioral design, and scalable product architecture، not just interface design.
I start by defining the business model, user behavior patterns, and technical feasibility before designing any experience layer.
For teams across the UAE, MENA, and global markets, this means building intelligent digital products that are designed to evolve, adapt, and scale، not just launch.
02
Can you integrate AI and scalability into an existing product?
Yes. I work with existing digital products to introduce AI-driven features, scalable design systems, and structured growth frameworks without disrupting current operations.
Whether it’s improving personalization, automation flows, or system-level UX, the goal is to enhance long-term performance and adaptability.
02
Can you integrate AI and scalability into an existing product?
Yes. I work with existing digital products to introduce AI-driven features, scalable design systems, and structured growth frameworks without disrupting current operations.
Whether it’s improving personalization, automation flows, or system-level UX, the goal is to enhance long-term performance and adaptability.
02
Can you integrate AI and scalability into an existing product?
Yes. I work with existing digital products to introduce AI-driven features, scalable design systems, and structured growth frameworks without disrupting current operations.
Whether it’s improving personalization, automation flows, or system-level UX, the goal is to enhance long-term performance and adaptability.
03
Do you provide long-term product innovation support?
Yes. Many teams engage me as a strategic product partner beyond launch.
This includes roadmap evolution, AI feature expansion, sustainable product architecture, and continuous optimization.
I support startups, enterprises, and innovation teams across MENA and global markets as a fractional product strategist or advisor.
03
Do you provide long-term product innovation support?
Yes. Many teams engage me as a strategic product partner beyond launch.
This includes roadmap evolution, AI feature expansion, sustainable product architecture, and continuous optimization.
I support startups, enterprises, and innovation teams across MENA and global markets as a fractional product strategist or advisor.
03
Do you provide long-term product innovation support?
Yes. Many teams engage me as a strategic product partner beyond launch.
This includes roadmap evolution, AI feature expansion, sustainable product architecture, and continuous optimization.
I support startups, enterprises, and innovation teams across MENA and global markets as a fractional product strategist or advisor.
04
How do you handle confidentiality and IP rights?
All projects can be governed under NDAs and formal agreements when required.
I regularly collaborate with enterprise teams, government-backed initiatives, and startups in the UAE and internationally, ensuring full confidentiality and professional handling of intellectual property.
All product assets, strategy documentation, and design systems remain the client’s property unless otherwise agreed.
04
How do you handle confidentiality and IP rights?
All projects can be governed under NDAs and formal agreements when required.
I regularly collaborate with enterprise teams, government-backed initiatives, and startups in the UAE and internationally, ensuring full confidentiality and professional handling of intellectual property.
All product assets, strategy documentation, and design systems remain the client’s property unless otherwise agreed.
04
How do you handle confidentiality and IP rights?
All projects can be governed under NDAs and formal agreements when required.
I regularly collaborate with enterprise teams, government-backed initiatives, and startups in the UAE and internationally, ensuring full confidentiality and professional handling of intellectual property.
All product assets, strategy documentation, and design systems remain the client’s property unless otherwise agreed.
05
Do you work with international product teams outside MENA?
Yes. While I am based in the UAE, I collaborate with product teams across MENA, Europe, and global markets.
Projects are delivered remotely or in hybrid formats, ensuring seamless communication, strategic alignment, and scalable product execution regardless of location.
05
Do you work with international product teams outside MENA?
Yes. While I am based in the UAE, I collaborate with product teams across MENA, Europe, and global markets.
Projects are delivered remotely or in hybrid formats, ensuring seamless communication, strategic alignment, and scalable product execution regardless of location.
05
Do you work with international product teams outside MENA?
Yes. While I am based in the UAE, I collaborate with product teams across MENA, Europe, and global markets.
Projects are delivered remotely or in hybrid formats, ensuring seamless communication, strategic alignment, and scalable product execution regardless of location.
Still planning your product? Book a free product design discovery call.
Still planning your product? Book a free product design discovery call.
Still planning your product? Book a free product design discovery call.
Discover how I help product teams across the UAE, MENA, and global markets design AI-powered, scalable digital systems.
Discover how I help product teams across the UAE, MENA, and global markets design AI-powered, scalable digital systems.
Discover how I help product teams across the UAE, MENA, and global markets design AI-powered, scalable digital systems.
