Open for product design · UAE, MENA & Global

Product Design
That Ships and Scales.

Based in Dubai, I design digital products that connect user behavior with business goals for startups, enterprises, and innovation teams across the UAE, MENA, and beyond.

"Samer is a highly committed and professional individual who consistently adds real value through his work. He demonstrates a structured and reliable approach, with a strong focus on delivering high-quality user experiences."

Mohammad Meshrqi

IT Manager at ADIO

"Samer is a highly committed and professional individual who consistently adds real value through his work. He demonstrates a structured and reliable approach, with a strong focus on delivering high-quality user experiences."

Mohammad Meshrqi

IT Manager at ADIO

What I Design

From product strategy to shipped interfaces I work across the full design lifecycle, with a focus on systems that perform over time.

Design & Product Tools I Use

Figma

Framer

Webflow

Rive

Blender

Trello

ChatGPT

Claude

AI Product Systems Design

Behavior & Experience Architecture

Scalable Design Infrastructure

Digital Product Platforms

Product & Growth Strategy

Sustainability-Centered Design

Gamified Engagement Systems

Designing products that ship and scale.

14,000+

Samer Odeh

Product Designer · Dubai, UAE

Experience

Enterprise, government & startup ecosystems across MENA.

Al-Futtaim Group

UX UI Designer

2025 - Present

WaveLineAI

UI UX Designer

2025 - 2025

Abu Dhabi Investment Office (ADIO)

UI UX Designer

2025 - 2025

Show all

I'm a product designer and strategist based in Dubai, currently at Al-Futtaim Group. I've worked across enterprise, government, and startup ecosystems building products that connect clean design with real business outcomes.

My work sits at the intersection of UX strategy, design systems, and behavioral design. I don't just make things look right I focus on how products think, scale, and evolve.

I'm currently open to product design collaborations and fractional engagements across the UAE, MENA, and globally.

I'm a product designer and strategist based in Dubai, currently at Al-Futtaim Group. I've worked across enterprise, government, and startup ecosystems building products that connect clean design with real business outcomes.

My work sits at the intersection of UX strategy, design systems, and behavioral design. I don't just make things look right I focus on how products think, scale, and evolve.

I'm currently open to product design collaborations and fractional engagements across the UAE, MENA, and globally.

What Teams Say

Reviews from founders, engineers, and design leaders across MENA and the UAE.

What truly set Samer apart was the positive feedback his designs received from clients, reflecting both his creativity and deep understanding of user needs. He was highly organized, reliable with deadlines, and collaborated smoothly with developers and stakeholders to ensure a seamless handoff and implementation.

Suhaib Massad

Engineering Manager at WaveLineAI

What truly set Samer apart was the positive feedback his designs received from clients, reflecting both his creativity and deep understanding of user needs. He was highly organized, reliable with deadlines, and collaborated smoothly with developers and stakeholders to ensure a seamless handoff and implementation.

Suhaib Massad

Engineering Manager at WaveLineAI

Samer is an exceptional UI/UX designer who combines strong design thinking with a genuinely user-first mindset. He has a rare ability to translate complex requirements into clean, intuitive, and visually polished experiences that serve both users and business goals.

Lana Jamjoum

Customer Success at Saudi AZM

Samer is an exceptional UI/UX designer who combines strong design thinking with a genuinely user-first mindset. He has a rare ability to translate complex requirements into clean, intuitive, and visually polished experiences that serve both users and business goals.

Lana Jamjoum

Customer Success at Saudi AZM

Samer is an exceptional UI/UX designer who combines strong design thinking with a genuinely user-first mindset. He has a rare ability to translate complex requirements into clean, intuitive, and visually polished experiences that serve both users and business goals.

Lana Jamjoum

Customer Success at Saudi AZM

I had the pleasure of working with Samer on multiple UI/UX projects, and he consistently delivered outstanding work. He has a great eye for detail, a strong grasp of user experience, and the ability to turn complex ideas into clean, intuitive designs. Samer is professional, collaborative, and always focused on creating real value for users.

Osama Zaid

Founder of Valorea Advisory

I had the pleasure of working with Samer on multiple UI/UX projects, and he consistently delivered outstanding work. He has a great eye for detail, a strong grasp of user experience, and the ability to turn complex ideas into clean, intuitive designs. Samer is professional, collaborative, and always focused on creating real value for users.

Osama Zaid

Founder of Valorea Advisory

I had the pleasure of working with Samer on multiple UI/UX projects, and he consistently delivered outstanding work. He has a great eye for detail, a strong grasp of user experience, and the ability to turn complex ideas into clean, intuitive designs. Samer is professional, collaborative, and always focused on creating real value for users.

Osama Zaid

Founder of Valorea Advisory

I had the pleasure of working with Samer on several projects, and his attention to detail and user-first thinking truly stand out. He has a strong ability to turn complex requirements into clean, intuitive, and visually polished experiences. His work consistently improves usability, clarity, and overall product quality.

Ahmad Iqtaish

Founder of SYNCC

I had the pleasure of working with Samer on several projects, and his attention to detail and user-first thinking truly stand out. He has a strong ability to turn complex requirements into clean, intuitive, and visually polished experiences. His work consistently improves usability, clarity, and overall product quality.

Ahmad Iqtaish

Founder of SYNCC

I had the pleasure of working with Samer on several projects, and his attention to detail and user-first thinking truly stand out. He has a strong ability to turn complex requirements into clean, intuitive, and visually polished experiences. His work consistently improves usability, clarity, and overall product quality.

Ahmad Iqtaish

Founder of SYNCC

I had the pleasure of working with Samer, and he is always open to collaboration, continuous learning, and pushing himself to the next level. He has a strong passion in UX/UI, and consistently brings valuable resources and insights that positively supported our work.

Marah Alsalti

Senior UX Consultant at Devoteam

I had the pleasure of working with Samer, and he is always open to collaboration, continuous learning, and pushing himself to the next level. He has a strong passion in UX/UI, and consistently brings valuable resources and insights that positively supported our work.

Marah Alsalti

Senior UX Consultant at Devoteam

I had the pleasure of working with Samer, and he is always open to collaboration, continuous learning, and pushing himself to the next level. He has a strong passion in UX/UI, and consistently brings valuable resources and insights that positively supported our work.

Marah Alsalti

Senior UX Consultant at Devoteam

I worked with Samer on the same company, and he is a talented Product Designer with a strong understanding of UX/UI and design systems. He consistently delivers clean, user-focused designs and collaborates well with the team. I’d gladly recommend Samer to any team looking for a skilled and reliable designer.

Abdallah Al-Abbasi

Software Engineer at Kudzu.ai

I worked with Samer on the same company, and he is a talented Product Designer with a strong understanding of UX/UI and design systems. He consistently delivers clean, user-focused designs and collaborates well with the team. I’d gladly recommend Samer to any team looking for a skilled and reliable designer.

Abdallah Al-Abbasi

Software Engineer at Kudzu.ai

Common Questions

01

What does working with you actually look like?

Most engagements start with a discovery call to understand your product, goals, and constraints. From there I propose a scope whether that's a focused sprint, a full product design cycle, or ongoing strategic support. You'll have direct access to me throughout, not a team of juniors.

02

How long does a typical project take?

It depends on scope. A focused UX audit or design sprint can wrap in 1–2 weeks. A full product design engagement from strategy to shipped screens typically runs 4–10 weeks. I'll give you a realistic timeline before we start, not after.

03

Do you only design, or do you help with product strategy too?

Both. I work across the full product lifecycle from defining what to build and why, to designing the experience and handing off production-ready systems to developers. Many clients bring me in early specifically to avoid costly course corrections later.

04

Can you work with an existing product, or only greenfield builds?

Both. I regularly work with live products to improve UX, introduce design systems, or evolve the product direction. Starting from an existing codebase or design file is never a problem.

05

How do you handle confidentiality?

All projects can be covered by an NDA. Design files, strategy documents, and all deliverables remain your property. I regularly work with enterprise teams and government-backed initiatives that require full confidentiality.

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Ready to build something worth using?

Ready to build something worth using?

Whether you're starting from zero or fixing what's broken book a free 30-minute call to explore what's possible.

Whether you're starting from zero or fixing what's broken book a free 30-minute call to explore what's possible.