Designing for Loyalty at Scale

Client

Blue Rewards

Year

2025 - Present

Blue Rewards Style Hub mobile app screen displayed on an iPhone mockup with a flowing fashion film strip showcasing lifestyle and clothing imagery against a blue background.

Overview

A UI interaction study exploring how glassmorphism, motion, depth, and visual feedback can transform a static button into a more tactile digital interaction.

The project focuses on designing responsive button states that feel immediate, intuitive, and consistent within a mobile interface.

Context

Platform
Mobile interface.

Focus
Interaction Design, UI Design, Motion Design, Micro-interactions, and Glassmorphism.

Tools
Figma, Prototyping.

Goal
Create a glass button interaction that communicates user input through subtle changes in depth, light, scale, and motion.

Design Challenge

  • Turning a static glass component into a responsive interaction

  • Creating clear feedback between user input and interface response

  • Balancing visual depth with usability

  • Making motion feel tactile without becoming distracting

Design Strategy

1 – Material & Depth

Using translucency, blur, borders, highlights, and subtle glow to create a layered glass surface with a sense of depth.

2 – Interactive States

Defining a clear progression between:

Default → Pressed → Active

Each state maintains the same visual identity while providing distinct feedback to the user.

3 – Motion & Feedback

Using subtle changes in scale, brightness, depth, and position to make the interaction feel responsive.

Motion is treated as functional feedback rather than decoration.

Visual System

Glass Surface · Blur · Light · Border · Glow · Icon · Motion

Together, these elements create a reusable visual language for tactile interface components.

Interaction Flow

Idle → Press → Feedback → Active

The prototype demonstrates how the button responds to user input and transitions between interaction states within a realistic mobile interface.

Outcome

  • Designed a complete glass button interaction

  • Defined reusable interaction states

  • Explored tactile feedback through motion and visual changes

  • Combined material design with functional interaction

  • Created a high-fidelity Figma prototype for testing and iteration

Scope of Work

UX Design
UI Design
Behavioral Design
Gamification Design
In-App Game Design
Sustainability Design
AI Design

Trusted by teams across the UAE & MENA

Trusted by teams across the UAE & MENA

Looking for a product designer based in the UAE?

I work with startups and product teams to design digital experiences that are built to perform from early strategy to shipped product.

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Looking for a product designer based in the UAE?

I work with startups and product teams to design digital experiences that are built to perform from early strategy to shipped product.

Book your free discovery call today.