Designing a Conversion-Driven Interior Renovation Platform
Client
Renovations
Year
2025
Explore the Experience ›
Overview
RenovationX is a concept-driven digital platform designed to simplify the interior renovation journey.
The project focuses on transforming a complex, trust-sensitive industry into a structured, conversion-oriented experience through clear pricing architecture, refined information hierarchy, and behavioral UX design.
Rather than just designing a landing page, the goal was to build a scalable digital system that improves clarity, builds trust, and supports long-term growth.
Context
RenovationX is a concept digital platform designed to simplify the interior renovation journey.
The business model combines:
• Service-based renovation execution
• Tiered packages
• Design consultation upsell
• Instant quote estimation
Target audience:
• Homeowners planning renovations
• First-time property buyers
• Budget-conscious decision-makers
• Users overwhelmed by unclear contractor pricing
Core problem:
Renovation decisions feel risky, expensive, and unclear.
The experience lacked:
• Transparent pricing
• Structured process clarity
• Trust signals
• Conversion-focused funnel design
Business Challenge
• Low trust in renovation pricing
• Confusion between design, execution, and materials
• Weak conversion from browsing to booking
• No content authority to build credibility
• No systemized membership / loyalty logic
UX Strategy
1- Information Architecture Refinement
Structured the experience into:
• Landing → Trust → Process → Packages → Estimate → Booking
2- Pricing Clarity System
• Visible package comparison
• Real-world cost breakdown
• Material transparency
3- Funnel Optimization
• Clear CTAs every section
• “3 Steps” visual framework
• Micro-conversion layers
4- Program Segmentation
Separated:
• Instant estimate users
• Consultation seekers
• Premium renovation clients
Growth Layer
Integrated behavioral psychology into the design:
• Step-based onboarding (reduces overwhelm)
• “You are 3 steps away” framing
• Social proof metrics (+10,000 renovations)
• FAQ to reduce friction
• Repeated CTA placement
Trust signals:
• Testimonials
• Partner badges
• Process clarity blocks
Monetization Logic
Designed a flexible revenue model:
• Subscription tiers (Basic / Pro Renovation Plans)
• Drop-in consultation pricing
• Cross-sell opportunities:
Design consultation
Material upgrades
Premium finishes
Upsell moments embedded inside the journey.
System Thinking
Built as a scalable digital system:
• Reusable content blocks
• Modular pricing components
• Gallery system for inspiration SEO
• Blog integration for renovation keywords
• Estimate calculator as lead generator
The layout is structured to scale across:
• Multiple cities
• Different property types
• Package expansions
Results / Impact (Concept Projection)
• Increased clarity reduces bounce rate
• Pricing transparency improves trust
• Structured funnel improves booking conversion
• Blog layer enables long-term SEO growth
• Estimate tool captures qualified leads
Scope of Work
