Designing a Scalable Services Marketplace Platform for Jordan
Client
LuxiCure
Year
2024
LuxiCure
Building A Scalable Beauty Services Booking Platform
Live website ›
Overview
Luxicure is a digital platform in Jordan that connects service providers with users looking to book beauty and wellness services.
The goal was to build a trusted, easy-to-use booking ecosystem that works for both sides of the marketplace:
Service providers (supply side)
Customers (demand side)
I led the product design end-to-end — from platform strategy and booking logic to UX architecture and UI system.
The Challenge
Marketplace products are not just websites — they are ecosystems.
Key issues:
No clear booking flow optimization
Limited trust signals for service providers
Weak provider profile structure
Friction in selecting time slots
Lack of marketplace credibility positioning
Mobile-first expectations in Jordan market
The challenge was balancing:
✔ Provider control
✔ User simplicity
✔ Platform scalability
Strategy & Product Thinking
Instead of designing pages, I designed flows.
The product was structured around three core pillars:
Trust & credibility
Seamless booking flow
Provider growth enablement
Marketplace logic was redesigned around:
Supply–demand clarity
Time slot optimization
Review visibility
Category-based discovery
Conversion-driven provider profiles
Information Architecture & UX Improvements
1. Simplified Service Discovery
Clear category segmentation
Smart filtering (location, price, rating)
Mobile-friendly card hierarchy
Optimized search visibility
2. Booking Flow Optimization
Reduced booking steps
Clear time slot selection
Visual availability indicators
Transparent pricing before checkout
Minimal friction confirmation screen
3. Provider Profile Optimization
Structured service breakdown
Pricing clarity
Review prominence
Portfolio visibility
Trust badges & verification indicators
4. Marketplace Trust Layer
Consistent UI system
Payment clarity
Booking confirmation reassurance
Cancellation policy visibility
Visual Direction
The visual system was designed to feel:
Modern & clean
Trustworthy
Professional
Gender-neutral
Mobile-first
Design decisions included:
Soft neutral backgrounds
Structured spacing system
Conversion-focused CTAs
Clear typography hierarchy
Consistent card system across flows
Business Impact
While specific numbers remain confidential, measurable improvements included:
Higher booking completion rate
Reduced booking abandonment
Increased provider sign-ups
Improved mobile engagement
Stronger brand credibility perception
The platform evolved from a listing directory into a functional marketplace engine.
What This Project Demonstrates
Marketplace product thinking
Booking flow architecture
Trust-centered UX
Two-sided platform design
Conversion-focused design systems
Business-aligned UX strategy
Reflection
Designing for marketplaces requires systems thinking — not screens.
In regional markets like Jordan, trust, clarity, and simplicity drive adoption.
Luxicure became more than a service directory.
It became a scalable booking ecosystem.
Scope of Work
