Designing an Immersive 3D Web Experience with Real-Time Interaction

Client

Smart Robots

Year

2024

 Dark-themed website hero section titled “Smart Robots” featuring an interactive 3D robot that follows cursor movement, showcasing a real-time WebGL/Spline 3D web experience.


Explore the Experience ›


Overview

Smart Robots is an experimental 3D web concept exploring how interactive motion and spatial design can elevate digital product experiences.

The core interaction allows the robot to respond dynamically to cursor movement — creating a subtle sense of intelligence, presence, and responsiveness.

This project demonstrates how motion design, spatial UI, and lightweight 3D implementation can transform a static landing page into an immersive digital system.

Context

Business Model
Technology-focused product landing page.

Audience
Early adopters, tech enthusiasts, and innovation-driven startups.

Problem Being Solved
Most product landing pages feel static and predictable.
This concept explores how interaction depth can increase engagement and memorability.

Business Challenge

  • Making a landing page feel alive

  • Balancing performance with 3D assets

  • Keeping UI minimal while showcasing innovation

  • Avoiding motion overload

UX Strategy

1- Interaction-Led Design

  • Cursor-responsive head tracking

  • Subtle 3D parallax depth

  • Controlled motion pacing

2- Minimal Interface Architecture

  • Clean navigation structure

  • Clear CTA hierarchy

  • High contrast layout

3- Visual Focus Strategy

  • Dark immersive background

  • Isolated hero object

  • Spatial balance between copy and model

Growth Layer

  • Motion-based engagement

  • Attention anchoring via movement

  • Curiosity-driven interaction

  • “Explore more” soft funnel

Monetization Logic

  • Product demo–driven landing

  • CTA toward early access / demo booking

  • Premium positioning through interaction sophistication

System Thinking

  • Modular hero section adaptable to other products

  • Scalable 3D component structure

  • Reusable motion framework

  • Performance-conscious animation logic

  • Interaction pattern reusable across future digital products

Results / Impact

  • Increased visual engagement

  • Higher perceived innovation value

  • Stronger emotional connection

  • Memorable first impression

Scope of Work

UX Strategy
UI Design
Branding
Conversion Optimization

Trusted by many

Trusted by many

Work with a product designer in the UAE & MENA
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Work with a product designer in the UAE & MENA
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