Designing a Scalable Digital Platform for a Modern Padel Academy

Client

Padel Academy (Concept Project)

Year

2025

Explore the Experience ›

Overview

A concept digital platform for a modern padel academy designed to improve program clarity, increase bookings, and introduce a scalable membership ecosystem.

The goal was to transform a traditional sports website into a structured digital product that supports growth, retention, and content authority.

Context

Business Model
Sports academy offering programs, coaching sessions, memberships, and drop-in bookings.

Audience
• Beginner & intermediate players
• Competitive athletes
• Parents booking for kids
• Casual players looking for drop-in sessions

Core Problem
Fragmented booking experience, unclear pricing structure, weak program hierarchy, and no content layer for long-term growth.

Business Challenges

• Low booking clarity
• Program confusion
• Weak membership positioning
• No psychological incentives
• Limited organic traffic potential

UX Strategy

• Full information architecture redesign
• Clear segmentation between Programs, Coaching, Schedule
• Structured pricing tiers
• Funnel-based layout
• CTA hierarchy optimization

Growth Layer

• Membership psychology integration
• Behavioral nudges inside pricing sections
• Trust signals (stats, testimonials, credibility blocks)
• Smart CTA placement
• Community-building messaging

Monetization Logic

• Drop-in vs Membership differentiation
• Tiered subscription model
• Cross-sell between coaching & programs
• Seasonal campaigns
• Event-based conversion triggers

System Thinking

• Modular page layouts
• Reusable UI components
• Scalable pricing blocks
• Content-ready blog structure for SEO growth
• Structured FAQ for search visibility